Vida
Vida
A fundamental understanding and respect for the life cycle of fabrics underpins everything we do at SERKLES.
DESIGNED for LONGEVITY
SERKLES uses only the best raw materials; premium Egyptian cotton in partnership with the cottonforlife programme and organic Spanish merino wool. We use natural dyeing methods that resist colour fading so garments consistently retain their colour, striking the perfect balance between high performance and low environmental impact.
We design each product to be durable to maximise the lifespan of fabrics and keep them in use for as long as possible. After all, making one practical, long-lasting, quality product is more environmentally sustainable and less wasteful than purchasing many that wear out quickly.
SERKLES cares
SERKLES aims to create an emotional link between our customers, our manufacturers and the garments they produce. Firstly, we use motifs that are personally meaningful to ourselves and our locally – based designers; these motifs may be just as significant to our customers because they remind us all of a particular mood, time or place. Secondly, each SERKLES purchase helps support a social initiative; our range of repurposed products are made by grass roots manufacturers, such as our partner Stitch the Gap, that provide local communities with opportunities to learn new skills while earning a fair living wage in safe and secure working conditions. And thirdly, because upcycled SERKLES products have all been saved from landfill by fellow SERKLES consumers, our customers know they are playing their part in a circular supply loop.
Vida
Vida
Extending the active life of all clothing by 9 months would:
*Source: Sustainable Apparel Coalition (2018), Higgs Materials Sustainability Index (MSI) Methodology
Making fashion come full circle
At the end of a garment’s lifespan, we upcycle the fabric to eliminate waste and reduce demand for new fabric.
We rely on our customers to return used products at the end of their life span to be made into something else. One consumer’s positive choice to upcycle a garment saves the fabric from ending up in a landfill, which is then used to make another consumer’s garment. In this way, SERKLES consumers and products are inextricably linked together in an enriching, waste – free cycle of use, repurpose and upcycle.
Making clothing last longer reaps wide-ranging environmental benefits.
One way consumers can prolong the lifespan of garments is by following manufacturer instructions on the label about optimum washing, which is proven to reduce carbon emissions. According to Waste & Resources Action Programme (WRAP), the carbon footprint in the UK was reduced by 700,000 tonnes CO2 between 2012 and 2016 due to a consumer reduction in ironing, tumble drying and reduced washing temperatures. This was achieved through an increase in consumer education and the improvement of care information on clothing labels. https://wrap.org.uk/resources/report/valuing-our-clothes-cost-uk-fashion
The environmental benefits of optimal care for garments don’t stop there. Extending the active life of half of all clothing by 9 months would decrease the UK’s carbon footprint by 8%, water footprint by 10% and textile waste footprint by 4% per tonne of clothing. (Sustainable Apparel Coalition (2018), Higg Materials Sustainability Index (MSI) Methodology)
7 socks
Socks are the perfect example of how deeply engrained the concept of waste is in how we use clothes.
A single sock serves no purpose; an odd sock can only be mismatched or discarded. The consumer then has a choice of either making a fashion faux pas by wearing odd socks or putting fabric with plenty of usage left in the bin. At SERKLES, we agree that oddity is just another word for unshackled creativity so…
… our set of 7 stylish socks are each created by one designer, based around the same motif and draw on the same colour palette. Because each sock in a set can be used interchangeably, the result is no more “odd” socks. Every combination works together in a different way to give the wearer a chance to express a bit of creativity by wearing something a little different every day.
Each set of SERKLES socks contains the potential to show individuality and creativity while promoting sustainable and environmentally responsible practices.
Packaging
Our packaging combines a commitment to environmental sustainability and practicality with a sleek aesthetic, so even our packaging has the SERKLES look.
In line with our commitment to sustainability, SERKLES packaging protects the socks to maximise their lifespan. SERKLES packaging uses cardboard composed of three layers of 100% recycled virgin fiber, giving it a wood colour, and thermal -Transfer ink ribbons (TTR) from KURZ in our packaging that complies with Packages Standards 94/62/EG(Europe).
We use non-toxic, aqueus (water-based) ink.
